The Ultimate Guide to Choosing the Perfect Double Sided Sign

Brightly lit display panel with visually appealing content.
July 26, 2025

Picking out the right signs for your business can feel like a lot. You want something that looks good, gets noticed, and tells people what you’re about. A double sided sign is a smart choice for a lot of places because it works harder for you, grabbing attention from more angles. Whether it’s hanging outside your shop in Cerritos or standing tall on a street corner in Long Beach, getting the details right makes all the difference. Let’s break down how to choose the best double sided sign for your needs.

Key Takeaways

  • Think about where your double sided sign will go and how much people need to see it from different spots. This helps decide size and placement.
  • The stuff your sign is made of matters for how long it lasts, especially outside. Aluminum, acrylic, or vinyl all have different strengths.
  • Lights can make your double sided sign pop, day or night. LEDs are good for saving energy, and you can light it from the front or back.
  • How your double sided sign looks is super important. Make sure the words are easy to read from both sides and that it matches your business’s style.
  • How you put up your double sided sign is key for safety and looks. Pole mounts work for streets, and hanging is good for storefronts.

Understanding Your Double Sided Sign Needs

Before you even think about colors or fonts, let’s talk about what your double sided sign actually needs to do. It’s not just about looking pretty; it’s about getting seen and getting results. Think about where it’s going and who needs to see it. This initial planning is super important for making sure your sign actually works for your business.

Assessing Visibility Requirements

How far away do people need to read your sign? Are cars whizzing by on a busy street, or is it for folks strolling past a shop? This makes a big difference. For fast traffic, you need bigger letters and simpler messages. For pedestrians, you can get a bit more detailed. Consider the typical viewing distance and speed of your audience. This will guide everything from the sign’s size to the font you pick. We want people to see your message clearly, no matter how they’re approaching.

Determining Optimal Placement

Where exactly will this sign live? Is it going on a pole by the road, hanging from a storefront, or maybe on the side of a building? Each spot has its own challenges and opportunities. A pole sign needs to be visible from multiple angles and withstand wind. A hanging sign needs to be easily seen by people looking up. Think about the natural flow of foot and vehicle traffic. Where do people look when they’re trying to find you? Getting the placement right means your sign is seen by the right people at the right time. We help with storefront sign installation to make sure it’s in the best spot.

Considering Environmental Factors

What’s the weather like where your sign will be? We get a lot of sun here in Southern California, but we also have wind and sometimes rain. Your sign needs to hold up. Will it be in direct sunlight all day, which can fade some materials? Is it in an area prone to strong winds? Thinking about these things now saves you headaches later. Choosing materials that can handle the local climate is key to a sign that lasts. We focus on creating outdoor business signs that are built to last.

Material Selection For Durability

Choosing the right materials for your double sided sign is a big deal. It’s not just about how it looks today, but how it holds up against the weather and time. You want something that stays looking good, year after year, especially if it’s going to be outside. Let’s break down some common choices.

Exploring Aluminum Composite Materials

Aluminum composite material, often called ACM, is a popular choice for good reason. It’s basically two thin sheets of aluminum with a solid plastic core sandwiched in between. This makes it really strong but also surprisingly lightweight. It’s a fantastic option for outdoor signs because it doesn’t rust and holds up well in different weather conditions. ACM is also pretty easy to work with, which can help keep fabrication costs down. It gives a nice, flat surface that’s perfect for printing graphics and text directly onto.

Evaluating Acrylic and Polycarbonate Options

Acrylic and polycarbonate are both types of plastic, and they have their own strengths. Acrylic is known for being clear and having a nice gloss, making it look pretty premium. It’s also quite rigid. Polycarbonate, on the other hand, is way tougher. It’s almost unbreakable, which is great if your sign might be in a spot where it could get hit or damaged. Both can be used for illuminated signs, as light passes through them nicely. However, they can scratch more easily than metal, so you might need a protective coating or careful handling during installation.

Understanding Vinyl and Laminate Durability

When you’re thinking about the graphics on your sign, vinyl and laminates come into play. High-quality vinyl, especially cast vinyl, is designed to last outdoors for several years. It’s flexible and adheres well to various surfaces. Laminates are clear protective layers that go over the vinyl or printed graphics. They add an extra shield against UV rays, which can fade colors, and also protect against scratches and dirt. Choosing a good quality vinyl with a UV-resistant laminate is key for keeping your sign looking vibrant. Think of it like sunscreen for your sign; it really makes a difference in how long it stays looking fresh and new. For businesses in areas like Long Beach or Anaheim, where the sun can be pretty intense, this protection is super important for your [outdoor business signs].

Illumination Techniques For Impact

Brightly illuminated outdoor structure, impactful glow.

Making your double sided sign pop, especially when the sun goes down or the weather turns gloomy, is all about how you light it up. It’s not just about being seen; it’s about being noticed in a good way. Think about your location in places like Long Beach or Anaheim – there’s a lot of competition for eyeballs. Good lighting makes your message clear and your business look professional, day or night.

LED Illumination for Energy Efficiency

When we talk about lighting up signs these days, LEDs are pretty much the go-to. They use way less electricity than those old neon or fluorescent tubes, which means lower power bills for your business in Downey or Cerritos. Plus, they last a really long time, so you’re not constantly swapping out bulbs. This saves you money and hassle. LEDs are bright, efficient, and built to last. They come in different colors too, so you can match your brand perfectly.

Backlit vs. Frontlit Double Sided Signs

So, you’ve got two main ways to light your sign: from the front or from behind. Frontlit signs use lights mounted on the sign itself, shining onto the surface. This is a common and effective method, especially for signs that need to be seen from a distance. Backlit signs, on the other hand, have the light source behind the sign face, making the letters or graphics glow. This creates a really sophisticated look, often seen with channel letter signs. The choice depends on the look you want and where the sign will be placed. For storefronts in Huntington Park, a well-lit sign is a must.

Choosing the Right Brightness Levels

Getting the brightness just right is key. Too dim, and your sign gets lost. Too bright, and it can be distracting or even against local rules. You want your sign to be visible without being obnoxious. For outdoor business signs, consider the ambient light in areas like Santa Ana or Norwalk. You might need a brighter sign if it’s on a busy street with lots of other lights. We can help you figure out the perfect level for your specific spot, making sure your message is clear and inviting. Getting the right illuminated signs makes a big difference.

Proper illumination isn’t just about visibility; it’s about creating an inviting beacon for your business. It transforms a static sign into a dynamic part of your brand’s presence, drawing customers in even after closing hours. Think of it as a silent salesperson working 24/7.

We help businesses across Los Angeles County and Orange County get their signs noticed. Whether you need new commercial signs or want to update your existing ones, we’ve got you covered. Let’s make your business shine. Contact us today to discuss your lighting options and get a quote!

Design Principles For Effective Messaging

Bright, clear outdoor scene with layered, colorful visuals.

Getting your message across clearly on a double-sided sign is super important. You want people to see it, understand it, and remember it, no matter which direction they’re coming from. It’s all about making that first impression count, and then making it count again from the other side.

Maximizing Readability From Both Sides

Think about how people will actually see your sign. Are they driving by fast? Walking past? You need big, clear text that’s easy to read at a distance. Avoid fancy fonts that are hard to decipher, especially when they’re small. Keep your message concise and to the point. A few strong words are way better than a whole paragraph. We want people to get it in a glance, not have to squint or guess.

Incorporating Brand Elements Consistently

Your double-sided sign is a chance to really show off your brand. Make sure the colors, logo, and overall style match what people see everywhere else. Consistency builds recognition. If your logo is blue on one side, it should be blue on the other, and it should look like the logo on your website or business cards. This helps people connect the dots and remember who you are. It’s like a handshake for your business – it needs to feel familiar and professional.

Utilizing Contrasting Colors and Fonts

Color contrast is your best friend when it comes to readability. Dark text on a light background, or light text on a dark background, really pops. Think about what colors work well together without being jarring. The same goes for fonts. A clean, bold font will grab attention much better than something thin or overly decorative. You want your sign to stand out, not blend in. Consider using a color palette that reflects your brand but also offers strong contrast for maximum impact, especially for outdoor business signs. This approach helps your message cut through the visual noise, making it easier for potential customers to absorb your information quickly. For businesses in busy areas like Long Beach or Anaheim, this attention to detail can make a significant difference in attracting foot traffic. If you’re unsure about the best color combinations or font choices, getting professional advice can be a game-changer. We can help you select options that are not only visually appealing but also highly effective for your specific location and target audience. Remember, clear communication is key to drawing in new customers and keeping your existing ones informed about specials or events. This is where effective channel letter signs can truly make a difference in your business’s visibility and appeal.

Mounting And Installation Considerations

Hanging double-sided display outdoors.

Getting your double sided sign up and looking good is just as important as the sign itself. The way it’s mounted can really change how people see it, and of course, it needs to be put up safely. Let’s talk about how to get your sign installed right.

Pole Mounts For Street Visibility

If your sign is going to be seen from a distance, like along a busy street in Downey or Norwalk, a pole mount is often the way to go. These mounts put your sign up high, making it visible over cars and other things that might block the view. A well-placed pole-mounted sign acts like a beacon for your business. You’ll want to think about the height and the angle to make sure it catches the eye of drivers and pedestrians. We help with all the details, from picking the right pole to getting it set in concrete so it lasts.

Hanging Options For Storefronts

For businesses right on the street, like in Long Beach or Anaheim, hanging your double sided sign from the storefront itself is a classic choice. This puts your business name right out front, welcoming customers. You can hang them from brackets attached to the building or from a sturdy awning. It’s important that these are installed securely, especially with wind. We make sure the hardware is strong and the installation is done professionally, so your sign stays put and looks great.

Ensuring Secure and Professional Installation

No matter how you’re mounting your sign, safety and a professional look are key. A sign that’s crooked or wobbly just doesn’t give a good impression. We handle everything from the initial site survey to the final installation. This includes checking the ground or building structure, using the right hardware, and making sure everything meets local codes. We want your sign to be a durable and attractive part of your business for years to come. If you’re looking for reliable [storefront sign installation] in the Los Angeles or Orange County area, we’ve got you covered. Let us handle the heavy lifting so you can focus on running your business.

Navigating Permitting For Your Signage

Bright exterior with a clear double-sided structure.

Getting your double sided sign up and running involves more than just picking out a cool design. You’ve got to deal with the local rules. Every city and county has its own set of regulations about what kind of signs you can put up, where you can put them, and how big they can be. It’s not always straightforward, and honestly, it can be a bit of a headache if you’re not familiar with it. Ignoring these rules can lead to fines or even having to take your sign down.

Understanding Local Zoning Regulations

Zoning laws are the big ones here. They dictate what types of businesses can operate in certain areas and, importantly for us, what kind of signage is allowed. Some areas might have restrictions on sign height, how much lighting you can use, or even the specific colors you can display. For example, a historic district might have stricter rules than a newer commercial zone. It’s always best to check with your local planning or building department early on to see what applies to your specific location in places like Long Beach or Anaheim.

The Importance of Signage Permits

Think of a permit as your official permission slip to put up your sign. Most places require you to get a permit before you install any new sign, especially a double sided one that might be visible from the street. This process usually involves submitting your sign design, dimensions, and installation plans to the city. They’ll review it to make sure it meets all the local codes. Getting the right signage permits is a necessary step to avoid trouble down the road.

Working With Signage Professionals for Permit Assistance

This is where we come in. Dealing with permits can be confusing, and that’s why many businesses rely on experienced sign companies. We know the local requirements for places like Downey and Huntington Park inside and out. We can help you design a sign that fits the rules from the start, handle the permit application paperwork, and even manage the submission process. This saves you time and stress, letting you focus on running your business while we take care of getting your outdoor business signs approved and installed correctly. Let us help you get your message out there without the permit hassle.

Wrapping Up Your Sign Choice

So, picking the right double-sided sign might seem like a lot, but really, it just comes down to knowing what you need. Think about where it’s going, what you want people to see, and how you want your business to look. We’ve gone over the different types, how to pick the best spot, and what materials work well. Don’t forget to think about the weather, too. Getting this right means your sign will work hard for you, drawing in customers and making your business stand out. If you’re in the Los Angeles or Orange County area and need a hand with your commercial signs, especially channel letter signs or illuminated signs, we’re here to help make your storefront shine.

Frequently Asked Questions

How do I know what size and type of double sided sign I need?

Think about where your sign will go. If it’s on a busy street, people will see it from far away, so you’ll need something big and bright. If it’s for a small shop entrance, a smaller, more detailed sign might work better. Also, consider if it needs to be seen from both sides at once, like a sign hanging over a sidewalk.

What are the best materials for a double sided sign?

The best material depends on how long you want the sign to last and where it will be placed. For outdoor signs that need to withstand weather, strong materials like aluminum or sturdy plastics like acrylic or polycarbonate are good choices. For temporary signs or indoor use, vinyl might be enough.

Should my double sided sign be lit up?

Yes, lighting makes a huge difference, especially for signs seen at night. LED lights are a popular choice because they use less energy and last a long time. You can choose to light the sign from the front (front-lit) or have light shine through it from the back (backlit), which often looks very modern.

What makes a double sided sign easy to read?

When designing, make sure the text is easy to read from a distance. Use clear, simple fonts and colors that stand out against the background. It’s important that the design looks good and makes sense from both sides, showing your business name and what you do clearly.

How do I put up a double sided sign?

Mounting depends on the sign’s location. Pole mounts are great for signs along roads or in open areas to get maximum visibility. Hanging signs from a bracket above a storefront entrance are common for shops. No matter how you mount it, make sure it’s attached securely and safely.

Do I need a permit for my double sided sign?

Many cities require permits for business signs, especially larger or illuminated ones. These rules help keep things orderly and safe. It’s smart to check with your local city hall or work with a sign company that can help you get the right permits before you install your sign.

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